Google Adsense Program Policies

Google Adsense Program Polices

01. Invalid clicks and impressions

Publishers may not use any means to artificially inflate impressions or clicks with their own ads or with manual methods.

Clicks on Google ads are, of course, the result of actual user interest. Any method of artificially clicking or making an impression on your Google ad is strictly prohibited. These prohibited methods include, but are not limited to, the use of repetitive manual clicks or impressions, automated click and impression generating tools, and robotic or fraudulent software. Please note that clicking on your own ad is prohibited for any reason.

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02. Content policies

Publishers should not place AdSense code on pages with content that violates the Google Publisher Policy. Doing so may result in the suspension or closure of your account (s).

Publishers may place AdSense code on pages in content that is covered by the Google Publisher Restrictions, although this written content will receive fewer ads than other, non-restricted content.

03. Encouraging clicks or views (non-rewarded inventory)

Publishers other than award-winning lists may not want others to click or view their ads or use fraudulent implementation methods to gain clicks or views. This includes, but is not limited to, the payment of compensation for viewing or performing ads that promise to raise money for such behavior on behalf of a third party or to place an image next to a separate ad. No: Compensate users for viewing ads or performing searches, or promise to compensate third parties for such behavior.

Encourage users to click on Google ads using phrases such as "Click ads", "Support us", "View these links" or other similar languages.

Direct user attention to ads using arrows or other graphical gimmicks.

Place misleading images alongside individual ads.

Place ads in floating box scripts.

Format ads so they stand out from the rest of the content on that page.

Format the content of the site so that it is difficult to distinguish it from the ads

Place misleading labels on top of the Google Ad Unit. For example, ads may be labeled as "sponsored links" or "ads" but not "favorite sites" or "today's top offers."

04. Authorized inventory (ads.txt)

If AdSense publishers choose to use ad.txt on their domains, those publishers must ensure that they are included in that list as authorized vendors. For more information, see Who is authorized to sell your listing, including ad.stst.

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05. Abusive experiences

Publishers may not place Google ads on sites with objectionable experiences. See the Offensive Experience page for more information.

06. Traffic sources

Google ads cannot be placed on pages that receive traffic from certain sources. For example, publishers may not participate in paid-click programs, send unsolicited emails, or display advertisements as a result of the actions of a software application. Also, using online advertising, publishers must ensure that their pages comply with Google's landing page quality guidelines.

To ensure a positive experience for Internet users and Google advertisers, sites displaying Google ads may not:

Use third-party services that generate clicks or impressions, such as paid-to-click, paid-to-click, paid-to-surf, autosurf, and click-exchange programs.

Promote unsolicited mass emails or unsolicited ads on third party websites.

Display Google ads, search boxes, or search results as a function of software applications, such as toolbar.

Load with software that can trigger pop-ups, redirect users to unwanted websites, modify browser settings, or otherwise interfere with site navigation. It is your responsibility to ensure that no ad network or authorized organization uses this method to manage traffic to pages containing your AdSense code.

The site receives traffic from online advertising without following Google's landing page quality guidelines. For example, users should be able to easily find what your ad promises.

07. Ad behavior

Publishers are allowed to make changes to the AdSense ad code unless these changes artificially perform advertising or harm advertisers. Please see the AdSense ad code change for more information.

08. Ad placement

Publishers are encouraged to experiment with different placements and ad formats. However, the AdSense code cannot be placed in inappropriate places like pop-ups, emails or software. Publishers must adhere to the principles of each product used. Please see our Ad Position Policy article for more information.

Google ads, search boxes or search results may not be:

Integrates into any kind of software application (not applicable to Adamb) including toolbars.

A page with Google ads, search boxes, or search results appears in a pop-up or pop-under, including one that loads in a pop-up or pop-under.

In emails or email messages are the primary focus where pages are placed.

Pages where dynamically generated content (such as live chat, instant messenger or auto-refresh comments) is the primary focus of the page.

Blocked by elements on a page.

The location of the ad, such as under buttons or adjacent or any other object, interferes with the user's normal interaction with the application or ad.

Placed on any non-content based page. (Does not apply AdSense for Search or Mobile AdSense for Search))

Placed on pages specially published for the purpose of showing ads.

Due to the misuse of logos, trademarks or other brand features, content or URLs that may be relevant to Google may be misleading to users.

Is placed in or with other Google products or services in a manner that violates the policy of that product or service.

Content is placed on pages that frame. Framing content occurs when a site or application displays someone else's site in a frame or window without the permission of the owners of that content.

09. Technical requirements

To help you provide a quality user experience, Google has developed technical features for sites to display Google ads. We only allow sites that comply with these technical features. Please review below for detailed technical requirements:

Use supported languages

Google Publisher products do not support all languages. Applications for participating in these programs may be for content sites in the following languages.

Format requirements

Web philosophy

AdSense for Content (AFC) and Ad Exchange (AdX) display ads are not supported by all webview technologies. App developers wishing to monetize AFC and AdX display ads through Webview must use one of the following supported viewing frames:

Android: Chrome Custom Tab

IOS: SFSFarview controller (iOS 9 and iOS 10 only)

Google AdMob and AdX in-app ads may appear on an app next to the webview until Google Mobile Ads SDK is used and the publisher complies with all other AdSense program policies.

10. Site behavior

Sites featuring Google ads should be easy for users to navigate. Sites may not change user preferences, redirect users to unwanted websites, initiate downloads, include malware, or include pop-ups or pop-unders that interfere with site navigation.

11. Identifying users and user consent

Google must not give you any information:

Google may use or identify personally identifiable information; Or

Which permanently identifies a specific device (such as the unique device identifier of a mobile phone if such an identifier cannot be reset). You must use Google AdSense to merge personally identifiable information and previously identifiable information with strong information without prior notice. No need to and this merger should be done with the prior real (e.g., opt-in) consent of the user.

You must comply with the EU User Consent Policy.

12. Google Advertising Cookies

AdSense publishers must have a privacy policy that states that third parties are placing and reading cookies in your user's browsers or using web beacons to collect information as a result of serving ads on your website. Learn more about preparing your privacy policy.

13. Privacy

You must clearly disclose the collection, sharing and use of any data that may have occurred on any site, application or other property as a result of your use of Google Advertising Services. In order to comply with this disclosure obligation when using Google's data, you have the option to display a prominent link to how Google uses the data when you use our partners' sites or applications.

14. Children's Online Privacy Protection Act (COPPA) Children's Online Privacy Protection Act (COPPA)

If you use a Google advertising service in any section or section of a site covered by the Children's Online Privacy Protection Act (COPPA), (a) you must notify Google of the use of the tools provided or the sections of the site covered by the COPA found here: COPPA or the methods of application described here: Targeting, and (b) you must not use interest-based advertising (including re-marketing) to target: (i) past or present on sites indicated by users under 13 or (ii) under age Activities known to you by past or present activities past 13 years.